Our Story

Founder, Lead Designer and CEO, Chrissy Hounchell, began manufacturing jewelry in 1999. Later in life, she pursued jewelry sales for a global jewelry distributor. Yet, it was a hobby she enjoyed sharing with her children that prompted her to develop a brand that would become a way of life.
Chrissy describes herself as mom first, and an entrepreneur second. Her brand is inspired by her children, Cadyn and Charlie, and the journey of life they share together. It’s this dedication to her family that drives her to maintain a successful family-centric and corporately conscious business today.
Chrissy’s passion for family, fashion, home décor, cooking, makeup, and skincare motivate her on a quest to empower others to seek truth in themselves while balancing her chief role as Mom.